Private Label

Virtus®
Virtus® offers products that focus on the freshness and quantity of protein at the core of its nutritional philosophy. Virtus foods contain up to 80% carefully selected animal-origin ingredients, in addition to a balanced intake of grains, with Low Grain and No Grain formulas to best meet nutritional needs. The Virtus brand also includes the Virtus Protein Selection (dog), which offers a nutritional regime with a single animal protein, Virtus Nutrition Selection (cat), for an even more specific level of nutrition, and Virtus Only Fresh (dog), which contains 100% fresh animal proteins.

BeFortis
BeFortis is a range of functional food for dogs and cats dedicated to pets with specific needs. This type of food can be used throughout the pet’s life, addressing needs such as Digestive, Weight Control, Sterilized, and Urinary, with formulations specifically made for different pet requirements.

Hi
Hi is a line that combines a wide variety of proteins with high-quality recipes, rich in fresh animal proteins. This product line is ideal for pets that require Single Animal Protein recipes, with selected, high-quality ingredients.

Next
Next offers a range of products targeted at the needs of size (mini, medium, maxi) and physiological stage (puppy, mature, sterilized, sensible) of individual pets. Under the Next brand, we find a wide variety of recipes, all marked by an optimal quality/price ratio.

Expecial Pro
Expecial Pro presents a wide range of high-quality foods, developed with specific ingredients for each pet, ensuring good digestibility and palatability. The great palatability of the formulations, which also includes Exigent recipes for cats, makes Expecial Pro products particularly effective and able to satisfy even the most refined palates.

Expecial
Expecial offers complete and balanced products, excellent for those looking for a food with an outstanding quality/price ratio, ideal for the daily feeding of pets.